Transforming Digital Analytics Firm's HubSpot CRM with hubCentral Expertise

Overview

Amplitude, a leading provider of digital analytics solutions, empowers businesses to build better products through data-driven insights. Despite their expertise in analytics, Amplitude struggled with managing their internal HubSpot CRM. Over time, their CRM had become under-utilized and cluttered, hindering the effectiveness of their sales and marketing efforts. To address these challenges, Amplitude partnered with hubCentral to revamp their HubSpot CRM and unlock its full potential for data-driven decision-making.

The Challenge

Amplitude’s HubSpot CRM faced the following issues:

1. Disorganized Data:

   • Redundant and inconsistent data entries compromised the quality and reliability of customer information.

   • Lack of standardized processes led to fragmented records.

2. Limited Utilization of CRM Features:

   • Advanced features of HubSpot were underutilized due to inadequate setup and configuration.

   • Teams relied on manual processes, resulting in inefficiencies.

3. Lack of Actionable Insights:

   • Reporting and dashboards were basic and failed to provide meaningful insights.

   • Decision-making suffered from insufficient visibility into key metrics.

4. Poor Alignment Between Teams:

   • Sales and marketing teams lacked a unified view of customer interactions, creating operational silos.

The Solution

hubCentral implemented a comprehensive strategy to address Amplitude’s challenges and optimize their HubSpot CRM:

1. Data Cleanup and Standardization:

   • Conducted a thorough audit of existing CRM data to identify duplicates, inconsistencies, and gaps.

   • Established standardized data fields and guidelines to ensure future consistency.

2. Advanced CRM Configuration:

   • Enabled and customized key HubSpot features such as lead scoring, deal pipelines, and workflow automation.

   • Created tailored workflows for lead nurturing, sales follow-ups, and customer onboarding.

3. Enhanced Reporting and Dashboards:

   • Designed dynamic dashboards to track critical metrics, including conversion rates, sales pipeline health, and campaign performance.

   • Integrated external data sources to provide a comprehensive view of customer journeys.

4. Team Alignment and Training:

   • Streamlined processes to ensure seamless collaboration between sales and marketing teams.

   • Conducted training sessions to familiarize teams with the updated HubSpot features and workflows.

5. Ongoing Support:

   • Provided ongoing technical support to address issues, refine workflows, and ensure continued CRM optimization.

The Results

hubCentral’s intervention resulted in significant improvements for Amplitude:

1. Improved Data Quality:

   • Data accuracy increased by 90%, enhancing the reliability of customer insights.

   • Standardized processes ensured consistent and organized records.

2. Increased Productivity:

   • Automated workflows reduced manual effort by 50%, allowing teams to focus on strategic activities.

3. Actionable Insights:

   • Custom dashboards provided real-time, actionable insights, enabling data-driven decisions.

   • Key performance indicators (KPIs) became more transparent and easier to track.

4. Better Team Collaboration:

   • A unified CRM view fostered better alignment between sales and marketing, improving lead handoff and follow-up processes.

5. Higher ROI on CRM Investment:

   • Amplitude maximized their use of HubSpot’s advanced features, delivering a substantial return on investment.

Conclusion

Partnering with hubCentral enabled Amplitude to transform their under-managed HubSpot CRM into a powerful, data-driven platform. The enhanced system not only resolved existing inefficiencies but also provided the insights and tools necessary for sustained growth. This case underscores the value of expert CRM optimization in driving organizational success and operational excellence.

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